Do you have a business that would need more local SEO rather than global search traffic? If yes, then you should be looking into optimizing your website for local search engine traffic. It's one of the easiest ways to get customers knocking on your door and enhancing your business. This article concerns local SEO, and we'll talk more about how you can get started with it so you can drive more traffic from your local area.
Local SEO processes are not rocket science, but there are some peculiarities that you have to know if you want to do it right. It's possible to make good use of content associated with your business from other areas on the web. These web services will take any information they find about your business and can provide it to you. You'll find it helpful to list your website with sites such as Localeze or infoUSA.
You should be open about asking for reviews on your business if you want your site to be known by everyone locally. If you don't employ this tactic, you will be missing out on a lot of great opportunities. Most local sites have absolutely nothing against you asking for reviews and interacting with your customers. Why not use this strategy to its fullest potential?
It's simply a matter of taking the time to ask your customers personally for a review. Of course, that doesn't mean you have to go out and ask people face to face. "We would be grateful if you could provide a review of our company on Bing/Google/Yahoo local," is an effective message you could post. You should put up this message on your site, in your email signature and on your thank you page that comes up after they have gotten in touch with you or signed up for a newsletter. These reviews will increase the credibility of your business, which will bring you more customers in the future, regardless of whether they are good, bad or ugly.
Lastly, make sure to add a local phone number to your site. If you mention you number in text, the search engines won't be able to read it which is what you want. You should feature a real number to show you are a real business, meaning that 800 numbers are out.
Why? Despite the fact that they appear professional and look great, they don't really allow people to determine where you are located. Thus, the key is to ensure your phone number is real.
All in all, we clearly come to understand the value and significance of focusing on local SEO if you want your business to be approachable to the audience in your target location. The best part about local SEO is that it isn't really that difficult to manage or master for that matter. The other nice thing about this is it usually doesn't take a great deal of time to experience exciting results. Just be careful you don't create a situation where you have more customers and can't handle the increase. This kind of traffic you can get is much different from the regular organic search traffic.
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